What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Wilde Subaru dedicated locally to the Love Promise?

We believe in being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow.

Hawes of Waukesha

Magee Elementary

Waukesha Food Pantry

The Leukemia & Lymphoma Society

Did Wilde Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Wilde Subaru

Subaru and Wilde Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Leukemia & Lymphoma Society partners with Wilde Subaru with comfort packages for patients - Kortney H

Recently Wilde Subaru staff loaded up a Subaru and headed over to UW Health Cancer Center at ProHealth Care to Share the Love with local Waukesha area cancer patients. Mike Scott and his coworkers were thrilled to be able to bring beautiful, blue fleece blankets, arts and craft kits and messages of hope written by their staff and showroom guests to brighten the patients’ days and let them know that they are not alone on their cancer journey. These gifts will be distributed to patients over the coming months. Local blood cancer survivor, Karen, joined the presentation to share her story and heartfelt appreciation for the care that Dr. Timothy Wassenaar and team provided to her while she was in treatment. Dr. Wassenaar, hematologist/oncologist at ProHealth Care, was happy to be present to share his appreciation for this generous donation. Wilde Subaru has been partnering with The Leukemia & Lymphoma Society in Wisconsin for the past 6 years to show support for patients on their most challenging days. Kortney Hamm, Executive Director of The Leukemia & Lymphoma (LLS) – Upper Plains, was able share all the wonderful support Subaru has been able to provide to the community at large, and why the LLS/Subaru partnership has been such an impactful and important addition to the experience for patients and their caregivers.

The Leukemia & Lymphoma Society
Leukemia & Lymphoma Society partners with Wilde Subaru with comfort packages for patients

Cub Scout Pinewood Derby - Chad S

Over 30,000 youth have benefited from the Potawatomi Area Council Pinewood Derby Championship sponsored by Wilde Subaru. The impact has helped build future leaders, taught good sportsmanship, encouraged problem solving and given youth in our community a way to learn in a fun and interactive way. We would like to personally thank you for your support to the communities we serve, Waukesha County and parts of Walworth, Jefferson, Dodge and Washington Counties. Each year we encourage our Cub Scout Packs to conduct recruitment events to grow the Scouting Program in their School or Church. One of the methods we must incentivize our Units is to provide their Pinewood Derby Car Kits at no cost if the Unit increases the size of their Pack over the previous year. In Scouting, the more members a Pack has, the better the program that is delivered. We would like to thank Wilde Subaru for all their support from previous years. Without you, this program is not possible. At the event you will hear Cub Scouts talking about how much they looked forward to this day, to be able to compete to be the Champion of the entire Council. It is because of Wilde Subaru’s generous support that this is all possible!

Potawatomi Area Council Boy Scouts of America
Cub Scout Pinewood Derby

HAWS Mobile Partners with Wilde Subaru in Waukesha for a Same Day Adoption Event - Carrie S

The Subaru Same Day Adoption event is our Mobile Team's favorite of the year for many reasons! During this event, adopters are able to meet, interact and adopt, leaving right from the Subaru showroom floor with their new furry family member! 2022's Same Day event saw 15 HAWS adoptables join our Mobile team on-site; including bonded kittens, a former stray cat, dogs and a few of our dogs who are available in foster! Meeting potential adopters is yet another reason this day is so special; this year adopters came from a distance with 1 couple coming from Illinois and another from Madison to adopt 2 of our puppies! We had a bonded pair of kittens who were truly "underdogs," as they came from dire beginnings. These 2 resilient kittens were abandoned at only 5 months old. Upon coming through our HAWS doors, both kittens (affectionately named Thing 1 & Thing 2 by their foster mom) had several health issues due to their circumstances. Both kittens had eye infections with Thing 1's being so severe he would need enucleation of 1 eye! Not to worry, a Wilde Subaru employee adopted this extraordinary, bonded pair of "underdog" kittens where they now reside in their furever home! These are just a few moments from this special day that make our partnership with Wilde Subaru an exceptional one!

HAWS Mobile Partners with Wilde Subaru in Waukesha for a Same Day Adoption Event