Wilde Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Wilde Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Wilde Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Wilde Subaru dedicated locally to the Love Promise?
We believe in being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow.
Hawes of Waukesha
Arbor Day Foundation
Banting Elementary School
Waukesha Food Pantry
The Leukemia & Lymphoma Society
Love Promise Stories from Wilde Subaru
Subaru and Wilde Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Wilde Subaru Loves the Earth - Pete E
At Wilde Subaru, we believe caring for our community includes caring for the environment. Through our tree giveaway event, we had the opportunity to provide local residents with free trees to plant in their yards and neighborhoods. It was inspiring to see families, customers, and community members come together with a shared commitment to creating a greener future. Each tree represents more than just environmental stewardship—it symbolizes our dedication to making a positive impact and delivering on the Subaru Love Promise. We are proud to help grow a healthier, more beautiful community for generations to come.
Feeding the community - Jeremy O
Wilde Subaru's support through the Share the Love event helps The FOOD Pantry Serving Waukesha County provide nourishment and bridge gaps for neighbors facing food insecurity. In 2025, The FOOD Pantry served 9,399 unduplicated individuals through 111,733 household visits. Of those served, 31% were children and 14% were seniors—made possible in part by your generosity through Share the Love. The impact of this support is reflected in our clients' experiences. One client shared that she and her husband began visiting The Pantry because rising everyday costs forced them to work extra hours just to make ends meet, and the pantry helps cover needs they otherwise could not afford. Another client told us that limited mobility makes it difficult to leave home, so our home delivery program ensures he receives food twice a month. Last year, more than 42% of new clients said they regularly skipped meals to make ends meet, and over 65% reported running out of food before the end of the month. Wilde Subaru's support allows us to offer nutritious options such as meat, milk, and fresh produce, along with additional choices for meals throughout the day. It also helps ensure children are fed and not skipping meals. As a shopper's choice pantry, we can also give clients a variety of grains, proteins, fruits, and vegetables to choose from each day. We are able to continue growing and meeting the needs of our community thanks to generous partners like Wilde Subaru. Thank you for helping us address food insecurity for more than 9,300 individuals in Waukesha County.
Wilde Subaru Loves to Help - Pete E
Wilde Subaru looked a little different than usual. Instead of just new cars shining under bright lights, large boxes filled with warm winter coats were stacked near the entrance. Each coat carried a simple message: someone in our community cares about you. This was part of Subaru's Loves to Help event, and for the team at Wilde Subaru, it was more than just a seasonal campaign—it was a chance to show what community truly means. Employees, customers, and volunteers gathered together, unpacking coats in every size and color. Some were bright red and blue, others soft gray or deep green. Soon they would find their way to children across the area who needed warmth during the long Wisconsin winter. Through Wilde Subaru's partnership with the Community Action Coalition, the coats would go directly to families who needed them most. Staff from the Coalition helped organize the distribution, making sure each coat reached a child who might otherwise face the cold without one. As the coats were loaded for delivery, one Wilde Subaru team member paused and smiled. "Selling cars is what we do," she said, "but helping people—that's why we're here." When the coats were handed out, the impact became clear. Children zipped them up, sleeves a little long but smiles even bigger. Parents offered quiet thank-yous. For many families, that simple coat meant warmth, comfort, and one less worry. For Wilde Subaru, the Loves to Help event wasn't just about giving away coats. It was about strengthening a bond with the community and continuing a partnership with the Community Action Coalition that brings real help to real people. Because when a community comes together—even something as simple as a coat can make winter feel a little warmer. ❄️🧥
More Than a Coat: Connecting Families to Stability and Support - Devin L
At Community Action Coalition (CAC), we collaborate to create communities where everyone can thrive by providing resources and advocacy in housing, nutrition and health, and financial empowerment. Our partnership with Wilde Subaru and Operation Warm through the Subaru Loves to Help program is a strong example of how collaboration can push back on poverty and strengthen families across Waukesha and beyond. At this year's Subaru Loves to Help event, families received brand-new winter coats—offering immediate warmth, comfort, and confidence to children during Wisconsin's coldest months. While turnout was lower than anticipated, the impact of this event will continue well beyond the day itself. Every coat donated through this program will be distributed to additional children in need at CAC's Winter Glow events this October, ensuring that no coat goes unused and more families are supported throughout the year. One moment that stood out was when an attendee asked about other services CAC provides. A Safe and Stable Homes caseworker was on site and able to connect directly with the family, helping them access additional resources focused on housing stability. This is exactly what we hope to see—families coming for one form of support and finding pathways to longer-term stability. In addition to coats, families also received donated snack packs and toiletries, made possible by community generosity. These items brought added relief and joy, reinforcing that support can take many forms when people come together with care and intention. Through Subaru Loves to Help, Subaru continues to demonstrate that meaningful change happens through partnership. Together, we are doing more than providing coats—we are opening doors to stability, dignity, and opportunity for families across our communities.
We Love Pets - Joseph H
At Wilde Subaru, our recent Pet Adoption Event was a great success. Thanks to our partners at Waukesha HAWS, we were able to bring dozens of pets to the dealership—and even better, see so many of them head home with new families. The energy was great, the turnout was strong, and it was awesome watching each pet find the right match. We appreciate everyone who came out to support the event and helped make a real impact for animals in our community. A big thank-you to Waukesha HAWS for teaming up with us—this is the kind of partnership that strengthens our Subaru Love Promise.
A Heartfelt Experience from our Loves to Care Event - CHRIS K
Every now and then, something happens here at Wilde Subaru that reminds us why we do what we do — not just as a dealership, but as a part of this community. Our recent “Loves to Care” blanket drive was one of those moments. Thanks to Subaru’s generous donation of blankets, we had the incredible opportunity to deliver warmth and comfort directly to local cancer patients. What began as a simple act — distributing blankets provided by Subaru — quickly turned into something far more meaningful for all of us here. As we prepared for the deliveries, the energy in the dealership shifted. We weren’t just handling items — we were holding symbols of hope. Conversations among our team turned personal. Some shared stories of family members who had battled cancer. Others reflected on how much a small act of kindness can mean during hard times. When the day came to deliver the blankets, the experience left a lasting mark. Meeting the healthcare workers, seeing the patients, and witnessing their smiles and appreciation — it touched every one of us in a way we didn’t expect. One team member put it perfectly: "It felt like we were delivering more than warmth — we were delivering hope." This experience brought our team closer and reminded us of the deeper purpose behind Subaru’s “Loves to Care” initiative. It’s about more than cars — it’s about compassion. It’s about showing up for people in the moments that matter. To Subaru, and to everyone who supports these kinds of initiatives — thank you. Your generosity made an impact not only on the recipients of the blankets, but on all of us here at Wilde Subaru.
Warm Blankets Symbolize Warmth of Local Community Partner, Wilde Subaru - Brenda K
The warmth of the Wilde Subaru staff was shared with the patients of UW Health Cancer Center at ProHealth Care in Waukesha on July 7th as they delivered warm, soft blankets, handwritten notes of encouragement and smiles through the Subaru Loves to Care Initiative. Wilde Subaru has been partnering with The Leukemia & Lymphoma Society (LLS) during the 10-year national partnership, living out The Subaru Love Promise! Subaru of America retailers “believe in being a positive force in the communities in which we live and work, not just with donations, but with actions that set an example for others to follow.” Lymphoma survivor and LLS volunteer, Katelin Medd, joined the delivery and stated that this group of Subaru reps “were phenomenal and some of the kindest people I have ever met.” As a young adult blood cancer survivor, Katelin knows that even the smallest acts of kindness are appreciated by the patients! Something as simple as the gift of a blanket on a rough day can really make a big impact on patients. LLS Upper Plains Executive Director, Kortney Hamm, who was one of the LLS staff participating in the delivery shared. “Our partnership with Subaru continues to provide hope, community, comfort, and support to cancer patients in our communities. We couldn’t be more grateful for the continued engagement from our local hospital partnerships and the Subaru teams in showing how we can rally for patients that we serve.” Thank you to Wilde Subaru and all healthcare providers who support blood cancer patients!
Wilde Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Waukesha, this is a harsh reality. Helping others strengthens communities, which is why Wilde Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Wilde Subaru have helped nearly 900,000 children and adults in urgent need. On 01/15/2025, Wilde Subaru donated 204 coats to Community Action for South Central Wisconsin. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Filling in the Gaps - Jeremy O
The support The FOOD Pantry Serving Waukesha County receives from Wilde Subaru and their Share the Love event allows us to fill the gaps for our clients. In 2024, we served 8,897 unduplicated individuals at The FOOD Pantry. One client shared she came to us because her husband had been downsized and the food we provide to her and her family will allow them to feed their children until he gets back on his feet. Or, the disabled client who comes in with her service dog and shared that the food we provide allows her to keep and feed her service dog, while also helping her to better manage her diabetes, all things she struggled with before coming to The FOOD Pantry. Or the military veteran who was honorably discharged with an injury and now needs to get on his feet while trying to find a job in the area. Last year, over 40% of new clients shared they regularly skipped meals to make ends meet. This is worrisome when over 30% of the clients we serve are children. Wilde Subaru's support allows us to provide families with the ability to provide cereal and milk for breakfast and still have multiple options for lunch and dinner and ensure their children are being fed and not skipping meals. Finally, as a shopper's choice pantry, Wilde Subaru's generosity allows our clients to have options when shopping, such as multiple grains, proteins, fruits, and vegetables to choose from on any given day. We are able to continue to grow and meet the needs of our community thanks to the generosity of community partners such as Wilde Subaru. Thank you for all you do to allow us to address food insecurity to nearly 9,000 individuals in Waukesha County.
Wilde Subaru Loves the Earth - Pete E
It was a bright spring morning at Wilde Subaru, and the air buzzed with something more than the usual test drives and coffee-scented conversations. April 19th had arrived and for Arbor Day the dealership was ready to celebrate in a way that reached far beyond its showroom floor. This year, Wilde Subaru decided to do something special. We provided 100 tree saplings to our customers who visited—whether they were buying a new car, getting an oil change, or just stopping by to say hello. It is so great to work at a place that has values above and beyond just selling cars. Because at Wilde Subaru, love means giving back.
