The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Wilde Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Animal Welfare Society (HAWS) of Waukesha
Magee Elementary
Food Pantry of Waukesha County, Toys for Tots, Boy Scouts of America, Project Echelon, Waukesha Police and Fire
Pro Health Care

Subaru Love Promise Heart

Love Promise Stories from Wilde Subaru

Wilde delivers hope and warmth to cancer patients!  –  Naomi G

Wilde delivers hope and warmth to cancer patients!

The Leukemia & Lymphoma Society is honored to partner for a second time with Wilde Subaru for the month of June to bring hope and warmth to local cancer patients at UW Pro Healthcare Cancer Center. Wilde Subaru went out of their way to personally deliver blankets to cancer patients sitting in the infusion room, the morning of the delivery.

Wilde Subaru provides comfort to cancer patients  –  Liz K

Wilde Subaru provides comfort to cancer patients

On Monday, July 24th, Mike Scott, Matt Horne, Stephanie Hafez and Courtney Hutsen from Wilde Subaru traveled to UW Cancer Center at ProHealth Care in Waukesha, Wisconsin. They parked their Subaru Outbacks in the cancer center's loading zone to deliver blankets and craft kits to ProHealth care patients that morning. Sloan Maes, director of ProHealth Care's oncology services, and Liz Klug, executive director of The Leukemia & Lymphoma Society's Wisconsin chapter met the team from Wilde Subaru to deliver blankets and notes of encouragement to patients. Dave DeMerit and his wife, Kay, were touched by the visit, appreciating the thoughtful gift, and most especially the notes of encouragement. The visit also brought a smile to Nancy Smith's face. She greatly appreciated the thoughtfulness and support.

At the Heart of the Community  –  Kim T

At the Heart of the Community

Aby has bright eyes, a warm smile, and strong heart thanks to an organ transplant as a child. While she once faced an uncertain future, she is now a young woman with a dream because of modern medicine, a devoted family, and friends such as the FOOD Pantry of Waukesha County and Wilde Subaru—community partners committed to “sharing the love.” Abby’s family is one of thousands in our county who are at risk for hunger and have nowhere else to turn. Her mother regularly visited the Pantry to help feed several children. However, 8-yr-old Abby needed extra help. She was on a transplant list and needed certain foods to maintain her health to survive a life-saving operation. The Pantry was able to enroll her in a Special Diet program that supports people living with serious health issues. Funding for this program ensures that the Pantry has a supply of expensive food items that are often prescribed to stabilize medical conditions. It also prevents people from falling into a deep downward spiral when they can’t afford groceries. Abby had her operation at 12, and today she's is a healthy college student studying to help others in her situation. We couldn't make this kind of impact without partners like Wilde Subaru. Wilde Subaru is more than just an auto retailer and the FOOD Pantry is more than just a food distribution center. Together, we are strengthening families and connecting our community in ways that are shining examples of the Love Promise.

WILDE Subaru Pinewood Derby  –  Matthew W

WILDE Subaru Pinewood Derby

The Potawatomi Area Council, Boy Scouts of America is greatly appreciative of everything WILDE Subaru has done for the Scouts, volunteers and for the council. In 2016, WILDE Subaru, generously partnered with the Potawatomi Area Council, BSA to provide an opportunity for all Cub Scouts to be able to expand their STEM skills through participating in the Cub Scout Pinewood Derby. WILDE purchased 4,512 Pinewood Derby cars to give out to every qualified Cub Scout, allowing each Pack to save $4.00 per Scout. Thanks to WILDE Subaru, the Potawatomi Area Council held the first annual Council-wide Pinewood Derby. To accommodate such a large group, WILDE rented a facility to host. The race was broken into five divisions. Over 150 racers came out to compete. The youth competed against Scouts their own age. At the end of each division, the top three Scouts received division trophies and the top three overall winners were calculated and presented championship trophies at WILDE Subaru. Along with championship trophies, the three will be heading to New York City to race in the National Pinewood Derby in Times Square on Saturday, June 24. Without the generosity of WILDE Subaru, none of this would have been possible. WILDE’s investment helped teach kids about STEM, provided Packs with the ability to put funds toward additional programing and taught thousands of kids about sportsmanship. The benefits of WILDE Subaru’s donation will pay dividends to these young men for years to come.

A FOOD Pantry Family  –  Michael Z

A FOOD Pantry Family

Thanks to a generous community and support like the gift received through Share the Love, we have been able to grow from a small pantry to now assisting an average of 5,000 people each month. When we visited Wilde Subaru for the Share the Love check presentation, we were all touched by the obvious pride exhibited by the sales team and other Subaru staff at the incredible results shared with us. It was evident that the team worked hard to make a positive impact upon their neighbors in need within the county. I hope that this story about one of our guests may help illustrate the positive impact Share the Love has had: On a snowy night in December, a young family came to the Food Pantry of Waukesha County for the first time. Their 3-month old baby was born with a heart defect and needed open heart surgery. Despite having health insurance, the family had already accumulated close to $10,000 in medical expenses and the surgery had not yet taken place. In addition, the doctor prescribed a very expensive baby formula which cost $36.00 per canister. Upon registering at FPWC, the family was surprised that not only were they able to obtain the needed formula, but disposable diapers were available as well as food for Mom and Dad. Upon their departure from the Pantry, Mom tearfully said to the staff member on duty: “You will never know how your generosity has helped to balance our pain.” Staff was grateful to hear that the subsequent surgery was a complete success!