The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Wilde Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Humane Animal Welfare Society (HAWS) of Waukesha
Subaru Eco-Friendly Retailer
Magee Elementary
Food Pantry of Waukesha County, Toys for Tots, Boy Scouts of America, Project Echelon, Waukesha Police and Fire
Pro Health Care
 Subaru Love Promise Heart

Love Promise Stories from Wilde Subaru

Subaru and Wilde Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Growing our Humane Community  –  Katie G

In October of 2020, Wilde Subaru hosted HAWS for their annual same-day adoption event. As we all know, 2020 has been a very unique year, but Subaru certainly didn’t let that get in the way of planning a fantastic and safe event! HAWS received two transports of dogs from down south before this event, one was even from a hurricane evacuation in Louisiana. It was very important this year to have a platform where HAWS could showcase as many animals as possible. Due to COVID-19, the shelter had only been available for animal viewings by appointment since March. With a shelter that is normally hustling and bustling with the public walking through the animal wards, it was a fantastic opportunity for the public to meet more animals at one time. Our community was so excited to finally have the chance to come interact in-person in a safe, and socially distanced environment. HAWS brought along a total of eighteen animals to the event, seven dogs and eleven cats. As a result of this one-day event, 13 of these animals successfully found their forever homes. HAWS is so thankful for our many volunteers who were able to assist this day. My favorite story of the day shows the importance of HAWS having outreach events like these. Kirby, one of the dogs who was adopted at the event, has now made a full circle to HAWS training classes. Carrie, one of HAWS behavior class teachers helped the family with Kirby’s adoption paperwork and mentioned that she was a teacher of basic manners classes. This event now helped HAWS create a lasting relationship with Kirby and his new family! This event allowed us to showcase some of the fantastic animals that we have available at our shelter, and we were thankful to all who helped. We appreciate the help of the Wilde Subaru staff, especially sales manager Mike Scott for his hard work and dedication to this partnership. HAWS looks forward to continuing a fantastic partnership with a company that cares about animals as much as we do. That you, Subaru of America and ASPCA!

Caesar Goes Home and 50 Other Great Tails!  –  Eugene S

In 2017, HAWS (Humane Animal Welfare Society) was invited by the folks at Wilde Subaru to have a Same Day Adoption Event sponsored by Subaru of America. Although HAWS hadn't performed same day off site adoptions before, we jumped at the opportunity to partner with Wilde Subaru. HAWS brought 10 dogs and 4 cats to this event with the hope of getting them in their forever homes before the end of the day. By the end of the event, 10 of these animals had ridden off into the sunset with their forever families and Subaru paid for their adoptions. By any measure, the event was a true success! These events aren't just about adoptions. They are also about healing and learning to trust for some of our most vulnerable four legged friends. Take the story of Caesar, the Asian Mastiff mix rescued from a Korean meat farm a couple of months earlier. When he came to us, Caesar was completely shut down, in poor health, and with no concept of how to socialize. His stare was vacant for the first few weeks while he recovered from his illnesses. It was almost as if we weren't even there. The HAWS staff and volunteers started working with Caesar a few weeks before the same day adoption event. At that time, we could only hope that he would come out of his shell enough to be available for adoption and only after months and months of hard work. To be able to join us for our first Subaru adoption event was a mere pipe dream. Not only did Caesar need to learn to socialize, he also needed to learn how to walk on leash, walk on grass, walk through doors, walk up and down steps, and many other activities we so often take for granted. Caesar showed progress in the first few days, so one of our staff members took him under their wing and began taking him on field trips away from HAWS. The first thing Caesar mastered was jumping in the back of a Subaru. That alone took several days. Once he mastered that skill he would never forget it! Who doesn't want to jump in the back of a Subaru! From there it was off to join the world on city sidewalks, nature trails, and visits to the staff member's home. As the Subaru Adoption Event drew near, we decided it was worth the gamble to bring Caesar with us. And it was a gamble that paid off! Caesar behaved like this event was set up for his personal enjoyment. The more he interacted with people and dogs, the wider the smile on his face got. The wider the smile on his face got, the more he interacted with people and dogs! We celebrated this awakening with tears of joy! Just a few weeks earlier we couldn’t have imagined this happening. Although Caesar didn't find his forever family that day, a nice couple saw his pictures posted on HAWS social media after the event and knew they needed to meet him. The husband was an Afghan war veteran and had been through so much in service to his country. Perhaps he and Caesar could help each other to heal from their physical and emotional wounds. When they met, we knew right away they were meant for each other! Caesar went to his forever home the next day. A few weeks later we received a nice note from Caesar's new dad. He told us that Caesar was the dog for them! He then said that until Caesar learned to walk up a flight of steps, daddy had to carry him to bed every night...not an easy task for a 95lb. dog! Once he mastered the flight of steps, Caesar went up and down them over 100 times in the first day! Everything Caesar learned in his new home he did with joy, happiness, and abundance! And they lived happily ever after! All told, in HAWS' partnership with Subaru, we have positively impacted the lives of countless animals, including the 50 plus animals that found their forever homes as a result of our Wilde Subaru adoption events. Subaru and their employees have made a major impact in advocating for animals over the last several years. When people think about doing the right thing, all they need to do is follow Subaru's example as a “how to” when getting in the battle to make a difference in the lives of less fortunate animals. What an incredible legacy! All of us at HAWS are humbled and honored to stand shoulder to shoulder with Subaru to help contribute to this legacy now and well into the future. Thank you Subaru for inviting us in on the ground floor! You are a true community partner and we are grateful to be included in this mission!

Wilde Subaru Delivers Hope to Cancer Patients  –  Karen R

On Monday, July 22, 2019, Wilde Subaru and The Wisconsin Chapter of the Leukemia & Lymphoma Society delivered hope to patients and staff at the UW Cancer Center at ProHealth Care. Wilde Subaru delivered blankets, craft kits and messages written by staff and customers to patients fighting cancer. James Herbert is a lymphoma patient that was thrilled to receive a gift and a visit while receiving his treatment. Jim was diagnosed with a very rare lymphoma and is undergoing chemotherapy and preparing for a transplant. He has a severe allergic reaction to one of his medications and is administered a strong antihistamine with every treatment. He was excited to nap with his new blanket and grateful for a thoughtful gift. The nurses and center director were excited to have something to offer patients to let them know they were being thought about by people in the community. The Leukemia & Lymphoma Society is grateful to Wilde Subaru for their support through the Loves To Care program.

ABCD Feels the LOVE from Wilde Subaru!  –  Julie F

A huge thank you to Wilde Subaru for their generous $4,200 in-kind donation helping ABCD: After Breast Cancer Diagnosis elevate awareness about the services it offers to those affected by a breast cancer diagnosis. ABCD and Wilde are a team and there's no stopping us now! Here's how ABCD works: "When I heard the words, 'You have breast cancer,' my world shattered. Never did I expect to be dealing with this diagnosis at 32 years old with 2 small children at home. How do I explain to them why mommy's hair is falling out?" These are words from Nichole K., who sought services from ABCD: After Breast Cancer Diagnosis. ABCD, a non-profit located in Milwaukee, provides free emotional support to breast cancer patients and their families. Our signature service matches professionally trained volunteer breast cancer survivors (mentors) with patients and their families and friends (participants). These highly personalized, one-to-one connections are created based on a person's priorities and life stage as well as specific diagnosis and treatment plan. Nichole adds, "At the recommendation of my cancer counselor, I reached out to ABCD. It was incredibly reassuring to speak with someone whose experience was so similar to my own, and who had made it through treatment successfully." In 2018, more than 2,500 people relied on ABCD to answer questions, provide guidance and create unique matches. Nichole, now 5 years out from her cancer diagnosis, is a trained mentor. "If there is a reason that I was diagnosed and reached out to ABCD, it must be so I could help others who are going through the same thing." Wilde Subaru's donation helped increase awareness about ABCD which will also help increase funding. With more funds, we can reach more people in need of our non-clinical services. It means more mothers, sisters, fathers, daughters, sons, husbands, wives, children and parents will have access to ABCD and the emotional support provided by ABCD mentors, staff and volunteers every step of the way. ABCD feels the LOVE from Wilde Subaru and looks forward to strengthening our partnership! Thank you!

Wilde Subaru Delivers Love and Hope to Patients  –  Megan K

In Waukesha community is a way of life. No one exemplifies this more than Wilde Subaru. For the third year in a row, they partnered with the Leukemia and Lymphoma Society to deliver blankets and personal words of hope to cancer patients undergoing treatment at Froedtert and the Medical College of Wisconsin’s clinic in New Berlin. Wilde Employees each took some handwritten messages from their customers as well as blankets and set off into the infusion center to greet patients. No connection made that day, however, was more touching than the one they had with Mary. Mary came into the infusion center and received a blanket as she took her seat to begin treatment. This delivery, though, was going to be different than the others that day. Little did the employees at Wilde Subaru know when they started the day that they would be delivering a blanket and messages of hope to one of the Wilde Subaru family. Mary’s father has been a driver for Wilde Subaru for nearly two decades, and on this day his daughter was receiving support in a way that she could have never expected. Upon learning that the blankets were part of the Subaru Loves to Care partnership with LLS, a feeling of delight permeated the infusion center, and there was nothing but smiles from everyone involved. This delivery was one that will hold special meaning for everyone, and now, Mary knows exactly what kind of compassion the company her father has worked at for so long has.

Boy Scouts of America Pinewood Derby  –  Matthew W

The Potawatomi Area Council, Boy Scouts of America is greatly appreciative of everything WILDE Subaru has done for the boys, volunteers and for the community. WILDE Subaru generously partnered with the Boy Scouts to provide an opportunity for all Cub Scouts to be able to expand their Science, Technology, Engineering and Math skills through participating in the Cub Scout Pinewood Derby. WILDE Subaru purchased over 4,000 Pinewood Derby cars to give out to every qualified Cub Scout, allowing each Pack to save $4.50 per child. Thanks to WILDE Subaru, the Potawatomi Area Council held the second annual Pinewood Derby Championship in Lake Country on Saturday, March 24. The top three fastest cars from each Pack Pinewood Derby qualified to race. The competition was broken out by grade with five divisions. Over 150 racers came out to compete. At the end of each division, the top three Scouts received division trophies and the top three overall winners were calculated and presented championship trophies at WILDE Subaru on Wednesday, April 11. Along with championship trophies, the three willbe heading to New York City to race in the National Pinewood Derby in Times Square on Saturday, June 23. Without the generosity of WILDE Subaru, none of this would have been possible. WILDE’s investment helped teach kids about STEM, provided Packs with the ability to put funds toward additional programing and services and taught thousands of kids about craftsmanship and sportsmanship. Most importantly, WILDE Subaru’s investment helped over 4,000 parents to spend morequality time with their children as they worked together to build their Pinewood Derby cars. The benefits of WILDE Subaru’s donation to the Boy Scouts of America will pay dividends to these young men for years to come.

Wilde delivers hope and warmth to cancer patients!  –  Naomi G

The Leukemia & Lymphoma Society is honored to partner for a second time with Wilde Subaru for the month of June to bring hope and warmth to local cancer patients at UW Pro Healthcare Cancer Center. Wilde Subaru went out of their way to personally deliver blankets to cancer patients sitting in the infusion room, the morning of the delivery.

Wilde Subaru provides comfort to cancer patients  –  Liz K

On Monday, July 24th, Mike Scott, Matt Horne, Stephanie Hafez and Courtney Hutsen from Wilde Subaru traveled to UW Cancer Center at ProHealth Care in Waukesha, Wisconsin. They parked their Subaru Outbacks in the cancer center's loading zone to deliver blankets and craft kits to ProHealth care patients that morning. Sloan Maes, director of ProHealth Care's oncology services, and Liz Klug, executive director of The Leukemia & Lymphoma Society's Wisconsin chapter met the team from Wilde Subaru to deliver blankets and notes of encouragement to patients. Dave DeMerit and his wife, Kay, were touched by the visit, appreciating the thoughtful gift, and most especially the notes of encouragement. The visit also brought a smile to Nancy Smith's face. She greatly appreciated the thoughtfulness and support.

At the Heart of the Community  –  Kim T

Aby has bright eyes, a warm smile, and strong heart thanks to an organ transplant as a child. While she once faced an uncertain future, she is now a young woman with a dream because of modern medicine, a devoted family, and friends such as the FOOD Pantry of Waukesha County and Wilde Subaru—community partners committed to “sharing the love.” Abby’s family is one of thousands in our county who are at risk for hunger and have nowhere else to turn. Her mother regularly visited the Pantry to help feed several children. However, 8-yr-old Abby needed extra help. She was on a transplant list and needed certain foods to maintain her health to survive a life-saving operation. The Pantry was able to enroll her in a Special Diet program that supports people living with serious health issues. Funding for this program ensures that the Pantry has a supply of expensive food items that are often prescribed to stabilize medical conditions. It also prevents people from falling into a deep downward spiral when they can’t afford groceries. Abby had her operation at 12, and today she's is a healthy college student studying to help others in her situation. We couldn't make this kind of impact without partners like Wilde Subaru. Wilde Subaru is more than just an auto retailer and the FOOD Pantry is more than just a food distribution center. Together, we are strengthening families and connecting our community in ways that are shining examples of the Love Promise.

WILDE Subaru Pinewood Derby  –  Matthew W

The Potawatomi Area Council, Boy Scouts of America is greatly appreciative of everything WILDE Subaru has done for the Scouts, volunteers and for the council. In 2016, WILDE Subaru, generously partnered with the Potawatomi Area Council, BSA to provide an opportunity for all Cub Scouts to be able to expand their STEM skills through participating in the Cub Scout Pinewood Derby. WILDE purchased 4,512 Pinewood Derby cars to give out to every qualified Cub Scout, allowing each Pack to save $4.00 per Scout. Thanks to WILDE Subaru, the Potawatomi Area Council held the first annual Council-wide Pinewood Derby. To accommodate such a large group, WILDE rented a facility to host. The race was broken into five divisions. Over 150 racers came out to compete. The youth competed against Scouts their own age. At the end of each division, the top three Scouts received division trophies and the top three overall winners were calculated and presented championship trophies at WILDE Subaru. Along with championship trophies, the three will be heading to New York City to race in the National Pinewood Derby in Times Square on Saturday, June 24. Without the generosity of WILDE Subaru, none of this would have been possible. WILDE’s investment helped teach kids about STEM, provided Packs with the ability to put funds toward additional programing and taught thousands of kids about sportsmanship. The benefits of WILDE Subaru’s donation will pay dividends to these young men for years to come.

A FOOD Pantry Family  –  Michael Z

Thanks to a generous community and support like the gift received through Share the Love, we have been able to grow from a small pantry to now assisting an average of 5,000 people each month. When we visited Wilde Subaru for the Share the Love check presentation, we were all touched by the obvious pride exhibited by the sales team and other Subaru staff at the incredible results shared with us. It was evident that the team worked hard to make a positive impact upon their neighbors in need within the county. I hope that this story about one of our guests may help illustrate the positive impact Share the Love has had: On a snowy night in December, a young family came to the Food Pantry of Waukesha County for the first time. Their 3-month old baby was born with a heart defect and needed open heart surgery. Despite having health insurance, the family had already accumulated close to $10,000 in medical expenses and the surgery had not yet taken place. In addition, the doctor prescribed a very expensive baby formula which cost $36.00 per canister. Upon registering at FPWC, the family was surprised that not only were they able to obtain the needed formula, but disposable diapers were available as well as food for Mom and Dad. Upon their departure from the Pantry, Mom tearfully said to the staff member on duty: “You will never know how your generosity has helped to balance our pain.” Staff was grateful to hear that the subsequent surgery was a complete success!